中国电视媒体的公关(3)
作者：佚名； 更新时间：2015-02-24
：复旦大学出版社，2001.9，104-121
〔5〕 许更生. 论电视媒体的活动营销,深视广告网，
The PR campaign management of TV media in China
Abstract:
Nowadays media PR become more and more important in mass media. This article analyze the situation of the PR campaign management in TV media of China, then set the phoenix satellite TV station as an example to discuss how the TV media should do to improve the situation of PR campaign management.
keywords:
Media public relations
TV media
PR campaign management
〔5〕 许更生. 论电视媒体的活动营销,深视广告网，
The PR campaign management of TV media in China
Abstract:
Nowadays media PR become more and more important in mass media. This article analyze the situation of the PR campaign management in TV media of China, then set the phoenix satellite TV station as an example to discuss how the TV media should do to improve the situation of PR campaign management.
keywords:
Media public relations
TV media
PR campaign management
上一篇：亚洲四大后现代电影大师